The knowledgeability and transparency offered by Pierre Chambaudrie, gave the Equistone team the necessary comfort to undertake the company’s carve-out in February 2019. The team reinforced the finance function and undertook a major IT investment programme lasting 15 months.
Then the pandemic hit, and Courir took the opportunity to invest in its digital customer experience, increasing this side of the business from 5% to 15% and this continues to be a major focus. The company is also growing internationally in Portugal and Spain.
The team believes the asset will be attractive to trade and financial buyers, particularly given its strength in the market for women’s sneakers.