Vertbaudet

Vertbaudet is a leading European e-commerce distributor of children’s clothing, accessories and homeware. 

Founded in 1964, Vertbaudet has grown into an online one-stop-shop specialist that distributes a wide range of own brand and third-party brand clothing and accessories for babies and children as well as homeware, nursery equipment and toys.

Having established a strong multi-channel distribution system to focus on growing its loyal customer base, Vertbaudet has eight local language e-commerce websites serving customers in France, Germany, the UK, Belgium, Switzerland, Netherlands, Spain and Portugal as well as a global site, which distributes to other customers around the world. Additionally, the group’s online presence is supported by a chain of 75 stores across France.

Headquartered in Tourcoing in northern France, Vertbaudet employs 990 people, including an in-house product design team, and covers the entire value chain from design and sourcing to logistics and distribution.

// VERTBAUDET CASE STUDY FILM / 2023