Aurenis is one of the principal players in the publication of partworks, books and magazines released as a set and sold through retail outlets or via subscription.
It operates across 34 countries worldwide and publishes in 20 languages. It has also established itself as a leading service provider for foreign publishers in the French market and provides in addition telemarketing and outsourced call-centre solutions for blue chip customers.
In 2009, Aurenis demonstrated strong performance with a 19% increase in sales to €173m. The group employs around 1,300 employees.
As with the Eaglemoss acquisition by Aurenis in 2007, management acquired GE Fabbri, one of its direct competitors, in January 2011. This acquisition represented a good opportunity to consolidate the partworks industry, to position Aurenis as a global player amongst its remaining main competitors and to secure the development of Aurenis in Eastern Europe countries and BRIC.
Equistone sold its stake in Aurenis in two stages: the call centre business was sold to a competitor, CCA International and the publishing business was sold back to Aurenis’ founders.