The PREMIUMcommunications Group is becoming avocis
From now on, the brand avocis will ensure clear and transparent
structures
The PREMIUMcommunications Group previously combined the individual
brands theBEEcompany, adm.group, SIM Communication, DIMA Systems,
TELAGcompany, and MEDICcompany. In order to make the strengths of these
brands more transparent and to accomplish complex tasks together, the
company is now trading under the umbrella name avocis. The company,
which last year was able increase the turnover of €164 million to 180
million and achieve a two-figure EBITDA, is thus continuing its success
story, which began in 2002. avocis will use Call Center World, which
will be taking place in Berlin from next Monday, to introduce itself to
customers, partners, and the public under the new name.
Its size and market share make avocis one of the three biggest
communications service providers in Germany, Austria, and Switzerland.
avocis’ range of services encompasses all kinds of customer services,
including all issues relating to information, consultancy, and
second-level helpdesk in inbound operations. In outbound operations, the
array of services ranges from lead qualification, to cross and
upselling, to aftersales care and field service support. In addition to
core competence in the call centre sector, avocis also offers other
integrated services. It implements complex, sector-specific,
multilingual projects for customers at 14 locations in Germany and
Switzerland.
"Converting to a single brand will make the comprehensive range of
services they can obtain from us, and the service options that emerge
for them in the value creation chain, even clearer to our customers,
with no frictional losses. We are thus following the ‘one face to the
customer’ principle", says Marcus Meloni, avocis CEO, summarising the
advantages of the rebranding.
Further expansion of services with a high level of complexity: avocis
speaks to its customers, who come from a wide range of sectors, "with a
single voice, but in a way each customer can understand" (Marcus
Meloni). The spectrum of sectors ranges from banks and insurance
agencies, to telecommunications and media companies, to the energy
industry, trade, and healthcare services. "We will continue to develop
our position and portfolio in these key sectors", explains Albert Klotz,
the chairman of the avocis executive board in Germany. According to
him, this is first and foremost a matter of further expanding services
with a high level of complexity. But new services are also planned under
the unified umbrella brand, for example in the small and medium-sized
enterprises sector.
Closer customer relations is the top priority. Whilst avocis will be
providing these comprehensive services under one brand, they will be
provided by specialised regional and functional units, which means that
avocis can respond to a huge variety of customer requirements
individually. With the new unified brand strategy, the company is
combining its know-how into new organisation units, such as avocis
healthcare or avocis finance. These include, for example, an account
management team which is not only the first contact point for strategic
customers, but above all also advises customers in identifying new
potential for value creation. "The top priority at avocis will continue
to be, as it has always been, close customer relations, but the
rebranding will enable us to communicate this priority more clearly",
CEO Marcus Meloni confirmed. p>
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