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Performance Interactive Alliance (PIA)

Performance Interactive Alliance (PIA) began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial.

Each of the four businesses is highly regarded within the online media industry and there has been a history of collaboration on several projects, making use of complementary skills and services.

These services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising. The combining of these services will provide a fully integrated one-stop-shop solution to a rapidly growing base of more than 900 customers.

Since acquisition, Equistone has supported management to acquire further businesses to expand the scope of complementary services it offers its customers.

Investment Date

Apr 2014

Country

Germany

Business Description

Internet Services

Revenue at ACQ.

€131m

Employees at ACQ.

360

Investment Type

Primary MBO

With the establishment of PIA, we have been able to unite four German companies from the core areas of digital marketing, which are also the market leaders in their respective sectors. As a result, we are now able to provide clients with an integrated offering from a single source.

ADD-ON ACQUISITIONS

Dcypher Media (NL)
Nov 2019
UDG (D)
Mar 2019
TAB (D/USA)
Aug 2018
Appico (D)
Mar 2018
SoQuero GmbH (D)
Sep 2014
DYMATRIX CONSULTING GROUP (D)
Jul 2014